A renowned music producer, ID Cabasa, has said that the older generations of Juju and Fuji musicians are to blame if the genres are overthrown by Afro hip-hop genre. He said this during the ongoing seventh edition of Ariya Repete, an indigenous music talent hunt show to celebrate talents in Southwestern Nigeria.
ID Cabasa, who is one of the panellists at the talent show noted a large turnout of Afro-hip hop artistes than the traditional Fuji or Juju musicians and said that many local music genres are not adapting to the current reality obtainable around the world.
“Many of these musicians will hardly be found on social media, not even Facebook it this modern era where people are making huge amount of money on the internet,” he said.
“There is so much money to be made when your music is digitalized than in the local market.”
Cabasa also noted that another problem affecting the Juju and Fuji genre is that most of the upcoming acts are always criticized by the old musicians.
“They are not free to display their creativity in front of the legendary panellists,” the ‘Totori’ crooner said.
“Many young Fuji/Juju musicians are actually playing the genre in a stylish way which I expect their role model or elderly ones to at least encourage them but no. Unlike hip hop, nobody is going to direct or tell you how to play it and they get endorsement deal or signed based on freestyle creative. I think they should be free. It is not a must the up and coming acts sing the same pattern the old ones play their music in 70s or 80s. Music is evolving.”
The seventh edition of Ariya Repete, tagged ‘The Fusion’, has introduced a new category, ‘Afro Pop’, to the existing Juju and Fuji categories. The show is powered by Goldberg Lager.